1 in 4 People Value Something They Can Touch – 3 Ways to Make Your Print Stand Out

1 in 4 People Value Something They Can Touch – 3 Ways to Make Your Print Stand Out

In today’s high-speed world we value digital information and the technology that brings it to us. But, do we value and retain it at the same level as a medium we can touch? In 2015, Royal Mail published this statistic: “People value something they can touch 24% more highly than something they can only see.”

This value applies to anything your customers might touch, whether it is directly handed to them, mailed or left out for interaction. You can find stats backing this up including that 92% of respondents who felt something as a result of receiving valued mail, did something.

With 2017 right around the corner, here are 3 ways you can make your print stand out along with the technology to help get you there.

Tactile Experience

Think about the printed materials you have touched recently; for most they will be smooth front and back with the only texture differences being where ink and paper come together. The lack of dimensional print is mainly due to the traditional multi-step processes to create it and the cost it adds. Digital printing technology like the Scodix Ultra Digital Enhancement Presses makes it possible in short and medium print runs to add Crystals and Braille. With thicknesses you can see and feel, your brochures, direct mail and specialty items like greeting cards will stand out. And in the case of Braille, not only will your print reach an underserved demographic, you will be able to extend your brands message to customers who rely heavily on understanding through touch.

There is plenty of research that shows how color can be used successfully to highlight information that you want readers to see. However, color doesn’t stand out quite the way it used to. To make color pop and highlight the information we want people to see today, printers need to shift to what in the past has been considered specialty printing techniques. Digital printing helps give access to specialty applications such as metallic color inks, high gloss and matte finishes, and something the Scodix Sense process calls the “lens effect”. When we talk about touch, it can be subtle. With the different finishes a Scodix Ultra is capable of you can lay a range of matte and gloss finishes that you can feel as you interact with the printed piece. Add metallic inks and the “lens effect” process, and you create an experience that makes color stand out; a result that research shows will make many take action.

Traditionally, embossing a printed piece took a multi-step process with multiple dies and plates. It creates a three-dimensional design on a printed material making text, logos and images stand out. Complicated—in a word. However, it produces a piece that really jumps out and will be remembered. This is just another way that the Scodix Ultra Digital Enhancement Presses makes print stand out by bringing these types of specialty applications to short and medium print runs. Moreover, you can do it in one pass reducing the complexity traditionally associated with embossing and again tapping into the potential for customer to take more action.

Whether you choose to use Crystals, Braille, Gloss, Metallic or Matte finishes, the Scodix “lens effect” or embossing, digital printing technology from our team at Scodix can help your clients create a more engaging and responsive message through print. Learn more by contact us today.

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