Why Printers Should Keep Digital Enhancements IN-HOUSE

Why Printers Should Keep Digital Enhancements IN-HOUSE

Digital print enhancements are more important now than ever before. Why? Because offering your customers the ability to enhance their prints beyond the norm allows them to stand out in a crowded space and increase their Return on Investment (ROI) as a result. Printers who can offer their customers a unique texture or visual stimuli is miles ahead of most commercial printers because they are able to offer something unique that goes beyond the scope of print; they are able to offer an experience created by the effects on the printed page.

Have you seen a growing need for these enhancements? Many printers outsource their projects at the finishing stage because they believe it’s more cost effective, but that isn’t necessarily the case. Here are FIVE ways you could benefit from keeping your digital enhancements in-house.

1.) Shorter runs become profitable: Most printers are aware of the increasing demands for shorter runs lengths. There is a growing need for personalized and variable data printing. As a result, printers have had to become more flexible to the needs of their customers. Unfortunately, for many printers this means losing profit in order to stay competitive and outsourcing their work. Advancements in digital enhancements, such as ScodixSense, allows print-shops to retain their profit and keep operation under one roof. This brings us to:

2.) Personalization and variation yield a larger ROI for your print-shop: If you have done any research, you will have seen plenty of blog posts and articles out there about how important personalization in marketing and direct mail is. Studies all over the map show that personalization yields a more profitable response rate. Variable data printing is more important now than it ever has been before and if you are outsourcing the work, you are most likely losing money.

3.) There is less wear and tear on the final project: When you offer your customers and prospects in-house enhancements, it becomes a definite selling point that is sure to get you more business. One such selling point is the fact that ALL printing takes place under one roof, meaning there is less wear and tear on the final printed project because it is not being shipped from point A to point B.

4.) Quality remains under your control: There is a saying, “if you want a thing done well, do it yourself.” Keeping your digital enhancements in-house means you have control over your own quality and you don’t have to rely on another company to get the job done on time and up to your standards. If you can, why not cut out the middle man?

5.) You can offer more flexibility for print on demand projects: when you offer print enhancements in-house you don’t have to turn away last minute small run jobs. You don’t have to worry about fitting into another printer’s production schedule or worry that your customers’ projects are being pushed through with less care as a result of last minute requests. Print customers value flexibility from their printers and they expect faster run times at the drop of a hat.

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